Nina Mathys: „Algorithms deliver reach, but fandom delivers sustainability. (…) Treat your fan communities not as an afterthought, but as the core of the business model”
In an era dominated by fleeting algorithms and superficial vanity metrics, true staying power in the creative industries still hinges on an intensely human need: belonging. Nina Mathys’ journey began in a space that traditional marketing often dismisses, fandom. From steering an engaged commu
